Before chasing content you have to think what sort of content your customers want and what needs they have. Obviously you want people coming to your business site that are interested in what you offer so think about what other things complimentary information they might be interested in. For example if you are running a website that sells tennis racquets then you should fill your site with quality articles on how to improve your tennis game.
If you can provide valuable free content then your traffic will increase but it’s important to make sure it’s the right kind of traffic. By providing content that attracts your target market you have the best chance of converting those prospects into customers.
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